Saturday, February 23, 2013

Repost: "There can be only one [rooster]"

Business Week has put up an inspiring story about the meteoric rise of Huy Fong's "Rooster" Sriracha hot sauce. I love me some Sriracha, so I was excited to learn more about my favourite/go-to brand of the stuff. It turns out that the actual term "Sriracha" is generic, and the actual "rooster" brand is Huy Fong's Sriracha Hot Chili Sauce. Good to know.

The actual article is a fascinating read, telling of Huy Fong's humble beginnings and its unprecedented rise in popularity in the West. Interestingly, it turns out the entire hot sauce industry is experiencing something of a renaissance, with it ranking as the eighth-fastest-growing-industry (behind for-profit universities and solar panel manufacturing, randomly). Anyway, give the article a read if you have any affection for the one and only "rooster" sauce, it's a good bit of background info on my condiment of choice.

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'Reposts' are inspired by other articles or blog posts around the Internet. They are used here with accreditation as the basis for short bursts of Max's interests.

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